312 – Jason Feifer Entrepreneur Magazine

Feb 2, 2024

Jason Feifer is a journalist and editor in Chief at Entrepreneur Magazine, a magazine entrepreneurs read to gain insights into building their businesses and careers. 

In this episode, we discuss:

It’s Not Just About the Hustle 

Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and realistic and fits better with your skill sets and the resources available, it can create something just as good. 

Content creation 

When you’re producing content, you’re not creating it for yourself; you are making it for an audience, so you better understand that audience, how to serve them, and how you can deliver it in a way that no one else can.

Stop Doing What People Hate

This is a quote from Jesse Cole, ‘Stop doing what people hate’. Every business does things people hate, and they think it’s ok because that’s how things have always been done. 

Think about it and make an effort to eliminate them. Why would you do it to your clients if it annoys you when dealing with other businesses?  

Final Tip

Treat your time like your most valuable resource. You don’t spend money at total random, and you should not spend time at total random either. 

Consider subscribing to Jason’s weekly newsletter – One Thing Better.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently from the Average Podiatrist? 

If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

After we talk, you will have more clarity on what is best for you and your business. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)


Have you checked out my YouTube Channel – TYSON E FRANKLIN

Full Transcript

312 – Jason Feifer Entrepreneur Magazine

[00:00:00] Tyson Franklin: Hi, I’m Tyson Franklin and welcome to this week’s episode of the podiatry legends podcast. Now, my guest today is the editor of entrepreneur magazine, Jason Pfeiffer. Now, I did an interview with Jason back in 2020 on my older podcast, it’s no secret with Dr. T and it was such a good interview that I reached out to him and I asked him, could I use it again, or use that same interview on podiatry legends.

[00:00:27] And he said, yes, not a problem. That would be great. He would love for me to use it. And the reason I want to use it is because there was so much good information. Sometimes you’ll do an interview with somebody. And if you try and do it a second time to grab that same essence of that conversation, sometimes it can be really difficult.

[00:00:43] It was so good. I thought I wanted to share it as it was recorded on my other podcast. So sit back and relax and enjoy this particular episode. Jason, how are you doing?

[00:00:55] Jason Feifer: Hey, I’m well, thanks for having me and I’m glad we could finally do this. It’s been a

[00:00:59] Tyson Franklin: [00:01:00] while. So the Entrepreneur Magazine, it would have to be the biggest business magazine in the world at the moment, wouldn’t it?

[00:01:07] From my view anyway. Suppose,

[00:01:08] Jason Feifer: yeah, because it depends on whether big is a subjective or objective term. We have a large category in which we compete of other business magazines, but I think that we’re the most culturally relevant right now by. This is a time in which everybody wants to be an entrepreneur.

[00:01:26] That word has gone from obscurity and a thing that nobody could spell to something that every celebrity wants to identify with. And I think that every kid aspires to be, and that’s an amazing place to be. And it is my humble responsibility to serve that entire broad audience as relevantly as I can.

[00:01:43] I

[00:01:44] Tyson Franklin: think it’s funny that you said. A few years ago, most people could even say the word entrepreneur, let alone spell it. And now everybody wants to be one. Yeah.

[00:01:51] Jason Feifer: I misspelled it myself when I got this job, but you didn’t work for a company called entrepreneur. I, when I first got this job, [00:02:00] I set my email signature to say, I think it was originally executive.

[00:02:04] I started as executive editor and that became editor in chief. I think it was executive editor, entrepreneur magazine. And after a few months, Somebody responded to an email of mine and said, Hey, you spelled entrepreneur wrong in your email subject, email signature, which is terribly embarrassing. So I now I’m very confident in spelling the word

[00:02:23] Tyson Franklin: entrepreneur.

[00:02:23] What’s even funny. My background is podiatry when I got another podcast called the podiatry legends podcast. What was funny is podiatry was spelt wrong when it was first done, when all the artwork was done and it was actually put out there. Oh no! It was out there for a week or so. I had not even noticed that the word, that the graphic artist had spelt podiatry wrong.

[00:02:43] Yeah. And then somebody said, I think podiatry is spelt wrong. And I looked and went, my God, we were so used to just seeing something and just accepting, oh, it must be right. It’s

[00:02:54] Jason Feifer: funny about that. So there is a place in Maine. I live in New York [00:03:00] and every main, every summer, my wife and I, and our kids go up to Maine for a week.

[00:03:05] And we are in this area called Oxford. And there is a little like food shop there. I don’t know what to call it. Farm stand called. And they have a giant sign outside that, you can see from, you can see from quite a while away as you’re driving towards it on this big open road. And it says home of the lobster, L O B E S T E R.

[00:03:32] Now it’s supposed to be lobster, but it says lobster. And I, one time I asked. What was going on because surely at some point they must have known that it was misspelled because he’s been up there for years and they said it was originally an actual error. And then people found it so funny and memorable, and they kept coming in and referring to the place as the lobster that instead of changing it they decided to just keep it and own it, and so now they sell stuff.

[00:03:58] Sign that they saw shirts that say [00:04:00] home of the lobster. And and it’s so much more memorable because of this little quirky error that they embraced. So sometimes errors are

[00:04:07] Tyson Franklin: okay. I think so. And one of your articles that one of your most recent articles you wrote about Mark Wahlberg.

[00:04:15] But there was a quote that he said in there, and which I thought was really interesting. And he said, anytime something didn’t go to the way that he wanted it to, I realized that I didn’t give it the effort and the focus I should have. Yeah. Now, a spelling mistake, yeah, he’s turned that into a positive, but I think a lot of entrepreneurs that comment or the quote that Mark Wahlberg said is probably more fitting when sometimes we want to achieve something and we actually don’t put the time and effort into it.

[00:04:48] Yeah,

[00:04:49] Jason Feifer: I think that’s absolutely right. We’re often focused on what we want rather than how we can get there. And I think people are oftentimes too. [00:05:00] impatient, and they feel like the effort that they put in should be good enough, and then they get frustrated that it isn’t yielding the result that they want.

[00:05:11] And, listen, sometimes, and it’s, it should be said, sometimes Effort isn’t enough. Sometimes you can work your ass off and you will not get what you’re looking for. That it’s just sometimes you’re just you’re knocking on the wrong door. You’re barking up the wrong tree, whatever it is, right?

[00:05:28] The classic example is always somebody like me, a short skinny kid saying it does not matter how hard I work. I will not be an NBA player. I just won’t.

[00:05:37] Tyson Franklin: Yeah. Okay. Yeah. That’s realistic limitations. Maybe. Sure,

[00:05:42] Jason Feifer: sure. But that’s okay because I think that if I wanted to be an NBA player and I couldn’t, but I really loved the NBA, I could shift my focus and put that same amount of effort into something that would get me as a version of that would.

[00:05:59] Satisfy the [00:06:00] same desire that I had while at the same time working off of the things that I actually had accessible to me. I could have become a broadcaster. I could have become a, a, a front office manager or something

[00:06:11] Tyson Franklin: like that. Yeah. Part of the medical team.

[00:06:13] Just you’re still Yeah, sure. Still in the NBA, you’re just. One of the five players on the court.

[00:06:18] Jason Feifer: That’s right. And that’s, and I think it’s just important to say, because there’s a lot of, there’s a lot of glamorization about effort and hustle in entrepreneurship now. And that’s fine and good and everyone should work hard and all that, but we should also recognize that hustle doesn’t.

[00:06:32] account for everything. And while Mark is correct, I think, in saying that you can look back on these moments where you didn’t achieve something and say, you know what, I could have done that better. I could have approached that better. It’s also important to say, you know what, sometimes just banging on, banging your head against a wall forever and ever is not going to turn the wall into a door, but you can shift that effort into something that’s more constructive and more realistic.

[00:06:54] And, fits better with the skill sets that you have and the resources available and create something that’s just as good. [00:07:00]

[00:07:00] Tyson Franklin: I think that’s great advice. So with your business background or being yeah, the editor in chief entrepreneur magazine. Did you always have an interest in business or is this something that no, so your background would be in journalism?

[00:07:14] Jason Feifer: Yeah, my background is not in business and

[00:07:17] Tyson Franklin: I don’t want to and I don’t want to blow wind up your bum either But I do like the way that you write Thank you, because I read some journalist stuff and it’ll be in a magazine and it takes three or four Three or four paragraphs before they even get to the point of what they’re talking about They’ll talk about oh and as the wind blew through my hair and the sun glistened off my glasses and I’m like Yeah, oh my god, you just get on with what this you’re interviewing someone and you’re talking about the coffee on your table, right?

[00:07:44] Whereas you get straight into it. You just go bang. This is the article so I quite enjoy your writing

[00:07:50] Jason Feifer: Yeah thanks. I appreciate that. Yeah, that comes out of a number of different things but the biggest one is Remembering who your audience is. This is something that I think people, so many people want to get into [00:08:00] content in one form or another, right?

[00:08:01] I mean everybody, not to be disparaging, everybody’s got a podcast, right? I, whatever, I have three. And and yet I think People often forget that when you are producing content, and I actually hate the word content, but just for the sake of using it as a placeholder. You, when you’re producing content, you’re not producing it for yourself.

[00:08:19] You’re producing it for an audience. And so you better really understand that audience and you understand how to serve them and what it is that they’re in need of and how you can deliver it in a way that nobody else can, because otherwise there’s just no point in you doing it. And. The thing that I understand about my audience and entrepreneur that I think is critical is that they’re not reading the magazine for fun.

[00:08:46] They have more to do than they can manage and that they have hours in the day for it. And so they are reading the magazine to get insights into how to build their business and their careers. And they [00:09:00] do not want me to drag them around and show off my writing skills and do a song and dance in front of them.

[00:09:07] They want me to get to the point and I want to honor that. And so I try to write. And edit in a way that feels energetic and fast and always mindful of the audience that I’m serving. And that, that goes a long way. And I think that anybody, regardless of the audience that you’re serving can take a lot from that.

[00:09:26] I remember I had this moment, it was funny years and years ago, totally different audience. I, my first mag, my first national magazine job, I had some smaller regional stuff. My first national magazine job was at men’s health magazine. And and this was a long time

[00:09:42] Tyson Franklin: ago, it was like a decade ago.

[00:09:42] And you just mentioned before how your physique really matches men’s health magazine too. Yeah,

[00:09:48] Jason Feifer: exactly. My abs are there’s something to behold. Yeah. Just intense pectoral muscles. And I, here’s the thing. I started writing features [00:10:00] for them and I was writing these profiles of of of celebrities.

[00:10:04] And, most of the time, it’s funny, most of the time you write something for magazine and even though it reaches millions of people, nobody writes you unless they’re unhappy. You just don’t hear, you’re just like throwing things into the void. And then one day. I this was very early on. I wrote this profile.

[00:10:20] So I can’t remember who it was, but it was whoever it was, some big actor. And and the person wrote me to say that they loved the story because it was short and to the point. and useful. And I was like, that’s funny because those are not qualities that I think I was going for, right?

[00:10:38] Like I, at the time I thought of myself as a writer and I wanted to write great features and I wanted to, I wanted to show off my skills and here’s this guy saying, Hey, I loved this piece because it didn’t take me that much time to read basically. And And I thought, okay I that is weird to hear, but also, if you trust the market and you say, okay if you put [00:11:00] something out there and people respond to it, then take that seriously.

[00:11:02] The thing that this guy liked was that I was, I’d gotten to the point and I didn’t waste his time and I treated him with respect. And and there’s a lot to learn from that and a lot to respect in that. And I think that. If you’re out there serving people you don’t serve people by serving yourself.

[00:11:19] You serve them by serving others. And yeah, sometimes maybe I would like to produce something that’s totally self indulgent. But the thing is that I have to remember that nobody pays me to be self indulgent. They pay me to to serve them. And that’s what I’m going to do. I get straight

[00:11:33] Tyson Franklin: to the point.

[00:11:34] So as Editor in Chief, You must also write as well, or is that’s a choice that you choose to write for the magazine?

[00:11:41] Jason Feifer: So it’s a number of things one I started as a writer and I’ve always thought of myself far more as a writer and a storyteller than as an editor But the thing is in magazines that editors are where the jobs are There aren’t that many staff writers in magazines.

[00:11:56] So a very long time ago, as I was trying to plot my way into magazines, I said, [00:12:00] okay, I have to learn how to be an editor because that’s where career mobility is. Yeah. So I did, but I decided that every magazine that I ever worked at, I was going to write. And crazy enough, there are many magazines.

[00:12:13] Especially in the wealthier days of magazines where there was a lot of largesse going on where they didn’t want editors to write and they didn’t want writers to edit. They saw them as distinctly separate things. And I always told people when I was interviewing, I will not take a job as an editor unless I can also write.

[00:12:28] I want to write regularly. And so I would make it a point to always have at least one story in every issue of a magazine that I was working at. Now I continue to do that because I like it. It’s fun.

[00:12:39] Tyson Franklin: Is it also part of keeping that skill up, if you don’t use it for a number of years, you could lose this.

[00:12:47] It’s like going to the gym. You’ve done the reps to build the muscle. You need to keep doing the reps to keep your writing skills

[00:12:52] Jason Feifer: up. That’s absolutely right. I, that’s absolutely right. I do that. And the more that I write, the faster that I write, and also the faster that I [00:13:00] think, and the easier it becomes for me to be an editor as well.

[00:13:03] always serves another and I think that’s an important thing to remember. And then the final thing is is, and this is like a kind of pure practicality thing, but it saves us money. Every time, if I wrote that feature about Mark Wahlberg. That means that I didn’t have, there was one less writer that I had to pay for.

[00:13:20] Like I, I am the, I am responsible for putting out a great magazine. I’m also responsible for keeping us on budget. And so sometimes it means that I’m going to spend money in one place and I’m going to save it in another place. And sometimes the way that I save it is that I assign stories to myself because I don’t have to pay somebody to write that story.

[00:13:36] And that’s fine. I like that. I like, I think that every leader should be jumping in the fray and should be doing

[00:13:41] Tyson Franklin: something himself. Yeah. So where do you find most of your articles? Are there people from around the world who are submitting articles to you on a regular basis saying, Hey, I want to put this in the magazine, or do you have regular, do you have people that are on a list and you go, what do you got for me this month?

[00:13:56] Jason Feifer: I wish that we had more people on a list where I could say, what [00:14:00] do you got for me this month? I, we have a few people like that and we value them. So we have, the way the magazines work is that we try to build a network of freelance writers, freelance journalists who are always out there talking to people.

[00:14:14] We also, as the editors who work at the magazine, are in constant contact with the, the kinds of people that our audience is interested in. So I see. speak at a lot of events and people come up to me afterwards and they tell me their story. And sometimes I say, Oh that’s a great story. Or, every once in a while, like I’ve seen a speaker on at an event.

[00:14:32] I’m like, Oh, that’s that person should actually, the, our our mutual friend, Jeff Peterson I, when I emceed his event last year, he had his. Speaker.

[00:14:41] Tyson Franklin: And you’re emceeing it again this year, aren’t you? Biz

[00:14:43] Jason Feifer: 360. I am emceeing it again this year. Yeah. Biz 360 in Delavan, Wisconsin. So last year he had this guy named Jesse Cole who’s the founder of a baseball team called Savannah Bananas.

[00:14:53] And I watched this guy speak and the thing that jumped out to me, he was a great speaker and a great story about how he created this wacky [00:15:00] little baseball team and and now it’s very, it’s thriving and successful. But the thing that. To me was a story. And these are the things that I think I really have to have to make a great entrepreneur magazine story, especially a long one is it has to it has to be, it has to be colorful and fun, but it also has to have a core business lesson to it.

[00:15:21] And not a slapped on business lesson. Cause sometimes people will try to like retroactively fit a business lesson onto their story. And I can’t. And it’s really obvious to you. Yeah, and it’s and the lesson is to always trust your gut. And it’s that’s not, that’s no, there’s no takeaway there for readers.

[00:15:36] That’s like nonsense. You’re not understanding the kind of stuff that we do. Jesse has oriented his entire business around. This thing that he calls, I think he calls it fans first. But the idea is to put the needs and interests of your customers, your fans front and center. And everybody says they do that, not everybody does it.

[00:15:54] And the challenge that he offers everybody, I, this is the thing. When I heard him say this on stage, I was like, this goes in the [00:16:00] magazine. He said, stop doing what people hate. Every business does things that people hate. And right. And you just do it and you think that it’s okay because that’s the way the business is always done or whatever, stop doing what people hate, it’s so simple and yet you think about business and you’re like, Oh my God, I am.

[00:16:18] Constantly engaging with companies that are doing things that I hate and they know that I hate it. They know I hate it. Why do they keep doing it? And I, and listen we’re guilty of it too. I think one of the things that people hate about magazines is like the subscription renewal process.

[00:16:34] Like how many times are we going to hound somebody about subscription rules? I hate that. stuff, we should stop that. It’s a little out of my control but but it gives you, it gives you a sense that everybody does something like that. So when I saw Jesse tell me this, tell the story about the way that he created this baseball team and he had this important business philosophy that undergirded it, I said, that’s a story for entrepreneur.

[00:16:53] So yeah, we’re, we’re just out there in the world, listening to people and talking to people and then, and then people do email us and just tell [00:17:00] them, tell us about them. And sometimes that turns into a story. Usually it doesn’t, but occasionally it works.

[00:17:03] Tyson Franklin: So you get referrals from different stories, but if somebody is a budding writer, they can just write to you.

[00:17:09] With an article and say, Hey, I’ve written this article or you prefer more interview style where they’ve interviewed somebody They’ve written the article and sent it that way not just an article on an entrepreneurial

[00:17:20] Jason Feifer: idea so it really, it is it’s a complicated. I mean what you’re asking is different parts of a broader universe of stuff that we publish the magazine which is the thing that pays is almost exclusively written by professional journalists.

[00:17:39] Okay, yeah. So if you are not a professional journalist who operates by professional journalism standards and like understands what that means and how to work with us, then it’s just not a magazine for you. Like it’s to write for. Now there are some rare exceptions. We do sometimes work with we’ll work with an entrepreneur to create a first person column, but they’re [00:18:00] often not writing it.

[00:18:00] They’re actually working with us to craft it together, even though it runs in their voice.

[00:18:04] Tyson Franklin: Yeah, but that’s what keeps the quality of the magazine up as well. That’s

[00:18:08] Jason Feifer: exactly right. Yeah. This is not, it’s just not a place. It’s not a depository of random. stuff. Now, online, which is a broader universe, and of course, we have to publish tons and tons of stuff, that there’s a kind of more openness to having entrepreneurs write write for us, but it has to be very advice driven, it can’t be self promotional, there are all sorts of rules around it.

[00:18:26] But, the bottom line is that we are here to serve an audience, and if you understand how to serve that audience as well and you have the ability to do that, then, then you can often get

[00:18:38] Tyson Franklin: some attention. No, that’s great. And so you’ve got three podcasts at the moment.

[00:18:43] They do. Yeah. Now I went but and one of them the First one I wrote down here was problem solvers This is how we came across each other as well because I was talking to just before I press record Was we came across each other’s path? You’ll notice on my back wall I have a [00:19:00] quote and the class is talking about the next connection you make could be the one that changes your life And I honestly believe that whenever you’re out and about You meet people, always make sure they introduce yourself because you don’t know when you’re going to meet that person again.

[00:19:14] But I was doing a walking challenge and it was through that walking challenge that I heard you on Kids in the Tank on a podcast. And then I shot a little video about it and shared that. But I know I’d also reviewed Problem Solvers a couple of times, which that is your main podcast. That’s the one that comes out weekly.

[00:19:35] Jason Feifer: Yes, that’s the one that comes out weekly, yeah. I wouldn’t say main, but but it is the one that comes out weekly, yeah.

[00:19:40] Tyson Franklin: Okay, so the other two podcasts, The Pessimist Archive and Hush Money which sounds a bit sussy, old hush money, a bit of paying a bit of hush money. They’re not as regular as problem solvers

[00:19:50] Jason Feifer: though.

[00:19:51] No, they’re not. A lot of this comes down to production and resources and And I’ll give you, I’ll give you a quick kind of [00:20:00] scan of them all in, in in what is hopefully a informative way for people who might be thinking about content production and not just me rambling on about my podcast.

[00:20:08] So I have three podcasts. Problem Solvers is a weekly show for Entrepreneur Magazine. Each episode is about an entrepreneur that solves an unexpected problem in their business. Yeah. Pessimists Archive is a history show about why people resist new things. So in each episode, we look at the moment that something new was introduced, that today we think of as commonplace, things like the teddy bear, the car, the bicycle, radio, the novel, and we try to understand why everybody freaked out about it, and when it was new, and the idea is to understand people’s resistance to change.

[00:20:35] And then podcast number three is called Hush Money. Hush Money is a show that I co host with Nicole Lappin, who’s a best selling finance author. And each episode we take on a question, a tricky question about money and life. Things like, should you loan your friend money? Or who pays on a first date?

[00:20:53] Nicole and I debate the subject and then we bring on a Yeah, they are tough questions. We debate the subject and then we bring on a celebrity [00:21:00] judge to decide who’s right. Why, like, why are they all coming out in different for schedules and formats?

[00:21:04] So it, it really, again, it comes down to production. So Entrepreneur is a, it’s a weekly show. It’s very simple to make. It’s a one interview show. I don’t, none of these shows are just like standard chat shows. Because as a, as a guy who spent his whole life in journalism storytelling I just prefer to have more control over the storytelling and create a more produced product.

[00:21:24] Tyson Franklin: Problem Solvers came across, when I listened to it, Problem Solvers felt like a, an audio version of a written article.

[00:21:32] Jason Feifer: Yeah, that’s fair. It’s a kind of radio produced piece about 15 minutes long where I’m the narrator and I walk you through a story, but you also hear from the person who I’m talking about throughout the story.

[00:21:42] And it’s just easy to make. It takes, it takes some time. It’s, I usually interview somebody for about 30 minutes. It takes me an hour to an hour and a half to write the script and then another 20 to 30 minutes to record the thing. So it’s, it’s easy enough to fit into the work Hush Money is produced with iHeart Media, which is a gigantic company.

[00:21:59] [00:22:00] And so they they want an ad sales schedule and it’s too complicated of a show to make every week. So we do it on a seasonal schedule. So we spend a few months producing a season and then we release the season weekly for it’s 12 episodes a season. And then. Pessimist Archive is an independent show and it’s a whole long complicated thing, but basically I come out with one episode a month and I’ve been working for years to reduce that.

[00:22:27] It used to be two to three episodes, two to three months an episode because they’re so complicated to produce. And I’ve gotten it down to a month and and I’m thinking about the various ways that I can build that. I see that as a proof of concept. I’m building different IP off of that and different talks off of that.

[00:22:40] And and and. Getting it out onto a regular pattern is my goal. Yeah, they’re all, but they’re all super fun and I love doing them. And yeah, you just can’t drag me away

[00:22:49] Tyson Franklin: from the mic. Yeah. So the similarities, they’re podcasts, but they’ve all got three completely different purposes behind them.

[00:22:55] Jason Feifer: Correct. Different purposes, different, that’s right. Different business models, different teams, [00:23:00] different resources. They’re not just. Yeah, I’m not just throwing things out into the ether. They’re all kind of strategic.

[00:23:04] Tyson Franklin: So Jason, I want to thank you for coming on this No Secret with Dr. T.

[00:23:07] It’s a bit of an insight into the magazine Entrepreneur, which I’m sure a lot of, I know a lot of people listen to my podcast Entrepreneur Small Business Owners. So I would guarantee that if they have not read Entrepreneur Magazine, they’ve at least seen it sitting there at the news agency and have thought about it.

[00:23:25] So maybe talking to you today, we’ll make them go and grab a copy.

[00:23:29] Jason Feifer: I hope so. Hey, go grab a copy. My email address is at the bottom of every editor’s letter, and so if you read it and like it or don’t like it, reach out and let me know. No, that’s great.

[00:23:39] Tyson Franklin: And so do you have one final tip before you go?

[00:23:42] Jason Feifer: That’s a good question. I’m a sort of parting advice at total random I will connect it to that I have to stay on schedule myself So so I would say treat your time like your most valuable resource, which is what I always try to do No, don’t you don’t spend money at total random and you shouldn’t spend time at total [00:24:00] random either.

[00:24:00] Tyson Franklin: Okay, that is perfect Thank you very much.

[00:24:02] Jason Feifer: Hey, thanks a lot. I appreciate it. All right. Take care

[00:24:05] Tyson Franklin: I hope you enjoyed this interview that I did with Jason Pfeiffer, like I said, a few years ago, and a couple of things I want to point out, he made mention of Jeff Peterson, who has also been on this podcast back in episode 238, and it was called Care Differently, and then we did that Live from his music studio in Wisconsin, which was a lot of fun.

[00:24:25] And then he also made mention of Jesse Cole, who has also been on the podcast. He’s the owner of the Savannah bananas or Savannah bananas, as we would call them. And that was back in episode. 118 and it was titled Be Successful by Standing Out. They are two really good episodes to go back to and my friend Carly O’Donoghue and I also did a book review which was episode 275 and we did the review on Fans First which was the book that Jason actually mentioned and I do recommend.

[00:24:57] Go and grab yourself a copy of this of Entrepreneur [00:25:00] Magazine. It is a great magazine if you can get hold of it. And always the articles are absolutely fantastic. And if you’re an entrepreneurial podiatrist, you will absolutely love it. And talking about entrepreneurial podiatrists, if you want to grow your business and you think a little bit differently to the average podiatrist, and you’ve been considering getting a business coach in 2024, please reach out to me, go to my website.

[00:25:22] Tyson, Franklin. com. And from there, you can make a 30 minute time with me. We can sit down, have a chat and see what areas of your business that you may need a bit of a hand with. And sometimes just a 30 minute call is all you need just to give you a little bit of direction. And one last thing before I finish up, Jason Pfeiffer also has a newsletter.

[00:25:40] Titled one thing better. I will put a link in the show notes So if you want to subscribe to it comes out weekly It is a fantastic read and it’s a great way and I just gets the creative mind working So that’s it for me this week. I want you to look after yourself Look after your family and I’ll talk to you again next week.

[00:25:59] Bye for [00:26:00] now

[00:26:30] If you’re still here, I want to share a message with you. And I do this every now and then when I do a shorter episode, I sometimes put a secret message at the end of the podcast. And this message is a message actually from Jesse Cole, who wrote the book Fans First. And this, I want to read something from his book, and then I’ll explain how I think this relates to our patients.

[00:26:50] And he said, if we could connect with our new fans and we could show them what we stood for and what we were trying to build. They would forgive us for a few hiccups along the way. And I [00:27:00] think this relates to our patients. When you’re building a business, if your patients know what it is that you stand for, what your business stands for and what you stand for, if there’s a couple of hiccups along the way, whether it’s related to you, your business or a team member.

[00:27:15] They will forgive you and it could be related to, you’re supposed to have something done on time and for some reason something happened and you missed the deadline. If the patients or if your patients know exactly what your business stands for, they will forgive you if you make a small mistake. So it’s really important to connect.

[00:27:34] with your patients. Let them understand that this is just not a podiatry clinic. Their podiatry clinic they go to or, and you as their podiatrist, it’s an important connection that you should have. And they should really know what it is that your business stands for and where it is going. And like I said, if you make a few mistakes along the way, they will forgive you for it.

[00:27:55] I hope you get something from that. Talk to you again next week. Bye.