What if your podiatry clinic didn’t have to grow by adding more hours, more stress, or more burnout?
In this episode of the Podiatry Legends Podcast, Tyson E Franklin is joined by marketing strategist Neil Ateem, founder of www.multiplier.agency, a growth agency that helps mission-driven businesses “add another comma” to their revenue.
Neil brings a fresh, outside-the-profession perspective on how health and wellness businesses can scale in 2026 without relying solely on more staff, more rooms, or more appointments. Instead, the conversation explores smarter packaging, clearer outcomes, and systems that allow podiatrists to grow while working less, not more.
This episode challenges podiatrists to stop selling appointments and start selling outcomes.
Key Themes Discussed
1. Scaling Without Burnout
Many clinics hit capacity and immediately assume hiring is the only option. Neil breaks down two strategic paths:
-
Hiring and team growth (with visibility and reputation playing a critical role)
-
Increasing value through better packaging, pricing, and positioning
The takeaway: growth problems are good problems, but only if you solve them strategically.
2. Selling Outcomes, Not Appointments
Patients don’t buy treatments; they buy futures. Clinics can dramatically improve conversions by:
-
Focusing on what pain is stopping patients from doing
-
Selling the restored lifestyle, not the mechanics
-
Structuring treatment plans around milestones and progress
This is where pricing confidence, compliance, and results all improve at once.
3. Gamification & Patient Compliance
Why do patients drift off treatment plans? Because most clinics don’t create momentum.
-
Clear milestones
-
Short-term wins
-
Visible progress points
The result: higher engagement, better adherence, and stronger word of mouth.
4. Reputation Beats Advertising
Paid ads can work, but trust compounds.
Neil and Tyson discuss:
-
Why referrals still outperform ads
-
How Google reviews quietly drives patient decisions
-
Why clinics must ask for reviews as part of their systems
If patients don’t talk about you, your marketing has an expiry date.
5. Online Courses, Platforms & Leverage
This episode opens podiatrists’ eyes to what’s possible beyond the clinic room:
-
Patient education courses embedded into treatment plans
-
B2C programs for recurring conditions
-
B2B education for podiatrists with niche expertise
Anything you repeat daily can be packaged once and delivered endlessly.
Here Are Your Action Steps
After listening to this episode:
-
Identify where your clinic is bottlenecked
-
Repackage services around outcomes, not visits
-
Reduce repetition using digital tools
-
Strengthen referrals and reputation systems
-
Spot opportunities for scalable income streams
Pick one idea, apply it this month, and build momentum.