Starting your own podiatry business is exciting, but it also comes with challenges that no university course can or will prepare you for.
Hi, I’m Tyson Franklin, and this week I welcome back Dr Jackson Tisdell from Spring Podiatry in Melton, Victoria. Jackson first appeared on Podiatry Legends back in 2019 as a new graduate. Seven years later, he’s returned to share what he’s learned after completing his first year as a clinic owner.
I deliberately wanted to have this conversation while the memories, challenges and victories were still fresh. Sometimes we ask people who’ve owned businesses for decades what it was like when they started, but time has a way of softening the difficult moments.
Jackson is still close enough to the experience to share the real lessons.
Delegate and Automate Earlier Than You Think
One of the biggest changes Jackson made was learning to let go of tasks that didn’t require him to do them personally.
From employing a bookkeeper and virtual assistant to automating patient communication, every delegated task created more time to focus on patients, business growth, and life outside the clinic.
We also discuss why the “orthotic economy” is still one of my favourite ways of deciding whether it’s worth outsourcing a task.
Cheap Can Become Expensive
Buying the cheapest option often costs more in the long run.
Jackson explains why he invested in quality equipment, premium uniforms, experienced website designers, and reliable suppliers rather than cutting corners.
Your clinic reflects your standards, and patients notice the difference.
Take Calculated Risks
Growing a business always involves risk, but that doesn’t mean gambling.
Jackson explains how he carefully analysed revenue, rent and patient numbers before opening his clinic and later expanding into a second treatment room.
Looking at the numbers first allowed him to make confident decisions without unnecessary financial stress.
Like I always say, “numbers never lie, only people lie”.
If You’re Feeling Stuck, You’re Probably Avoiding a Decision
This was one of my favourite parts of the conversation.
Jackson believes that whenever he starts feeling frustrated or stressed, it’s often because he’s delaying a difficult conversation or avoiding an important decision.
Whether it’s leaving an employer, closing a satellite clinic or making changes within the business, those conversations rarely become easier by waiting.
Focus on One Marketing Strategy at a Time
Marketing can quickly become overwhelming if you try to do everything.
Rather than chasing every new platform or trend, Jackson has focused on strengthening his website, Google presence and patient reviews before moving on to other marketing strategies.
Master one area first, then build on it.
Don’t Be Afraid to Ask for Help
No successful business owner succeeds alone.
We discuss the importance of mentors, experienced business owners and coaching. Sometimes all you need is someone who’s already walked the path to help you see what you’re missing.
Having an experienced sounding board, business coach, or mentor often saves both time and money by avoiding expensive mistakes.
Understand Your Cash Flow
Cash flow isn’t just about making money.
Jackson explains how separating income into dedicated accounts for wages, rent, expenses and future planning has reduced financial stress and given him much greater control over the business.
Simple systems often create the biggest improvements.
Position Yourself as a Premium Clinic
One of the strongest messages from this episode is that someone has to be the premium provider. Jackson deliberately positioned his clinic as a higher-value practice rather than competing on price.
We also discuss pricing transparency, patient perception and why charging appropriately benefits both your business and the profession.
You Can’t Appeal to Everyone
Trying to be everything to everyone usually results in becoming memorable to no one.
Jackson shares how he markets the treatments he enjoys most and has built his website around the services he wants to attract, while still welcoming patients who require other podiatry care.
Knowing your strengths makes marketing much easier.
Plan Your Holidays Before You Need Them
Business ownership can easily become all-consuming.
Jackson and his wife deliberately schedule holidays and extended weekends at the beginning of each year, giving themselves regular opportunities to recharge before burnout becomes a problem.
Success means very little if you never stop to enjoy it.
Jackson’s Final Message
“Back yourself”.
Whether you’re considering opening your own clinic, expanding your existing practice or simply making a decision you’ve been avoiding, confidence often comes from taking action rather than waiting until everything feels perfect.
I think podiatrists at every stage of their career will take something away from this conversation, whether you’re a new graduate, an associate, or you’ve owned a clinic for many years.
If you enjoyed this podcast, consider subscribing, and please share it with your podiatry friends. If you watched the video, consider subscribing to my YouTube channel.
Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at tf@tysonfranklin.com.