Are Patients Really Finding You?
Most podiatrists assume they’re easy to find online because their clinic appears when they search Google. Unfortunately, that’s often not the reality.
In this episode, I catch up with my good friend Dr Jim McDannald to talk about the Practice Visibility Scorecard, a free resource we’ve created to help podiatrists better understand how visible their practice really is across their local area.
Why your own Google searches can fool you
Google personalises search results based on your browsing history, meaning the rankings you see may be very different from what prospective patients see.
Jim explains why relying on your own computer or phone can give you a false sense of confidence.
Visibility changes suburb by suburb
Many clinic owners are surprised to discover they rank well near their practice but almost disappear just a few kilometres away.
The Practice Visibility Scorecard maps these differences, helping you identify where you’re strong and where opportunities exist.
Understanding your local competition
The scorecard also identifies which nearby clinics are appearing ahead of you in local search.
Rather than copying competitors, this information helps you understand why they’re ranking well and where improvements can be made to your own website and Google Business Profile.
The importance of demographics
Location isn’t just about geography.
Jim explains how surrounding suburbs, income levels, population growth and local infrastructure all influence where your ideal patients are likely to come from.
Understanding this information can help you make smarter decisions about marketing, advertising, and even future clinic locations.
Practical recommendations you can use
Every Practice Visibility Scorecard includes practical suggestions to improve your online presence.
Whether it’s updating your Google Business Profile, improving website content or identifying better marketing opportunities, the goal is simple: help podiatrists become easier to find.
Why we’re offering it for free
Jim and I both believe that if every podiatry practice improved its marketing by just 10%, the entire profession would benefit.
That’s exactly why we created the Practice Visibility Scorecard.
It’s free, easy to complete, and could reveal opportunities you’ve never considered.
In this episode, we discuss:
- Why your own Google searches aren’t reliable.
- How local search rankings change across suburbs.
- What Google actually looks for when ranking clinics.
- How competitor analysis can uncover opportunities.
- Why demographics matter when planning marketing.
- Using visibility data to plan future clinic locations.
- Identifying ideal growth suburbs.
- Improving your Google Business Profile.
- Making smarter marketing decisions.
- How to access the free Practice Visibility Scorecard.
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Do you want to make more money in podiatry?
If you want to make more money from your podiatry business, work fewer hours, and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at tf@tysonfranklin.com.