441 – You’re Not Losing to Your Competition. You’re Losing to Indecision.

Oct 14, 2026

You’re probably not losing patients to your competition. You’re losing them to indecision. When a patient walks out of your clinic saying, “I’ll think about it,” we often assume they’ve rejected the treatment plan or they’re going somewhere else. But quite often, they haven’t said no at all. They simply haven’t decided.

In this episode, I explain why podiatrists need to become better at helping patients move from uncertainty to action. I share my own experience of nearly buying a Weber BBQ, even at 10% off, and how a simple follow-up conversation from the store might have helped me decide.

Your patients can be exactly the same. Cost, uncertainty, lack of urgency or unanswered questions can leave them sitting on the fence.

I’ll share practical ways to improve your follow-up systems, ask better questions and uncover what’s really stopping a patient from moving forward. This isn’t about becoming pushy or turning your clinic into a sales machine. It’s about recognising that sometimes patients need a little more information, reassurance and guidance before they can confidently say yes.

Don’t leave important treatment decisions hanging in the air. Follow up.

Upcoming Workshops

If you want help improving your business structure, marketing, and most importantly, systems, I suggest coming to one of my upcoming workshops.

Please visit, www.tysonfranklin.com or email me at tf@tysonfranklin.com 

 My Current Books:

2014 – It’s No Secret There’s Money in Podiatry 

2017 – It’s No Secret There’s Money in Small Business