This week, I’m joined by long-time friend, podiatrist, and business coach Dr Peter Wishnie. Peter and I have known each other for more than a decade, and although we technically work in the same space, we’ve never competed. Instead, we’ve worked alongside each other with an abundance mindset because when you understand your strengths, your ideal clients, and your purpose, there’s more than enough opportunity to go around.
Check My Upcoming Events
In This Episode, We Explore…
1. Scarcity vs Abundance in Podiatry
-
Why many podiatrists unknowingly operate from fear
-
How scarcity limits growth, creativity, and decision-making
-
The simple mindset shifts that immediately open new opportunities
-
Why having more podiatrists in your town can actually help you grow
-
The difference between “competition” and “inspiration”
2. Breaking Free from the Robot Brain
-
What percentage of your day is truly conscious
-
How habits become invisible barriers to growth
-
Why innovation requires deliberate interruption
-
Examples of how outdated beliefs affect your pricing, marketing, and leadership
-
Where the greatest breakthroughs actually come from
3. Leadership Lessons from 30+ Years in Practice
-
Delegating effectively so you stop doing everything yourself
-
Why editing your own videos isn’t always a clever use of your time
-
The difference between being busy and being productive
-
How clarity and calm lead to better clinical and business decisions
4. Confidence, Speaking & Sharing Your Message
-
Why do even experienced presenters still feel nervous
-
How focusing on the audience removes pressure
-
Tips for podiatrists who want to make more videos or improve communication
-
Why keeping your message to yourself help no one
5. Personalised Marketing vs Generic Funnels
-
Why “done-for-you” AI templates rarely attract quality patients
-
The danger of cookie-cutter marketing for podiatrists
-
Why authenticity consistently outperforms automation
-
How to make your marketing stand out in a noisy digital world
6. Money, Beliefs & Self-Sabotage
-
How childhood beliefs about money affect your business
-
Why successful podiatrists often feel guilty about earning more
-
How to reframe wealth as contribution rather than greed
-
The importance of uncovering the beliefs holding you back
7. Happiness & Decision-Making
-
-
Why your emotional state impacts the quality of your business choices
-
The link between happiness and better leadership
-
Why you make your best decisions when you’re calm, not stressed
-
How to build rituals that support long-term wellbeing
-
If you’d like to connect with Peter, you can email him at drwishnie@gmail.com, connect on LinkedIn (Coach Peter Wishnie), or follow him on Instagram (@coach_peterwishnie).
If you’re looking for a speaker for an upcoming event or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover.
Looking for A Little Business Guidance?
A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call. This was probably the best 30-minute investment of their lives. Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.
Please follow the link below to my calendar and schedule a free 30-minute Zoom call.
I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR
Business Coaching & Mentoring
I offer three simple coaching options:
- Regular Monthly Coaching Sessions (one or two calls per month).
- Hourly Sessions – Book them as you need them. (Most Popular)
- On-Site Clinic Training (Full-Day Event) – Your team will love it.
But let’s have a chat first to see what best suits you. ONLINE CALENDAR
Facebook Group: Podiatry Business Owners Club
Have you grabbed a copy of one of my books yet?
PODCAST TRANSCRIPT
Tyson E Franklin: Hi, I’m Tyson Franklin and welcome to this week’s episode of the Podiatry Legends Podcast. The podcast I’m help you feeli and think differently about the Podiatry profession. With me today is a good friend. It is Dr. Peter Wishnie. We met. Back in 2013 in Nashville, which was a fun event.
It was at a top practices event. Since then, Peter and I have been good friends. We caught up recently in Arizona for Business Black Ops three days together. So Peter, it’s great to have you back on the podcast for your third visit.
Dr Peter Wishnie: Always great to be here, Tyson. It’s like just talk to a friend through Zoom.
So it’s great.
Tyson E Franklin: And we are gonna catch up in the not too distant future, in New York City
so I’m looking forward to that. And so is my wife and daughter because as we refer to you as The Godfather, so we’re gonna get shown around New York by the Godfather.
So it should be pretty exciting.
Dr Peter Wishnie: Looking forward to sharing you with some of the great greatest pizza in the world.
Tyson E Franklin: Yeah, that’s what [00:01:00] we’re after. We’re after really good pizza. Now, the reason I’ve got you back on here again is because we spent a few days together at Business Black Ops and, and one of the things that really, one of my biggest takeaways from that event was when Dave Frees was talking about scarcity and abundance.
Sometimes if you have a scarcity mindset, it can really limit your potential, whereas you have an abundance mindset, it can really just open everything up. And some people think if they’re taking something, well, if they’re, if they’ve got something that means they’re taking away from somebody else.
Whereas you and I know like we are both in the same space. We both do business coaching and some people will be thinking, why are you guys working together? Why are you on the same podcast together when you’re doing pretty much the same thing, but we’re different.
Dr Peter Wishnie: We are different. Besides our accents and , but we are also the same [00:02:00] as that.
Still have a paradox right there. Right? We’re talking about paradoxes and, , business black ops. Yeah, we are different people. Some people like chocolate, some people like vanilla.
Tyson E Franklin: Yeah.
Dr Peter Wishnie: It’s playing vanilla around, it’s playing chocolate around and it’s the mindset that we really need to think of.
It’s the same thing when we were practicing Podiatry. I don’t know about where you practice Tyson, but in New Jersey I was like two blocks away from my competitor. We had a very thriving practice as well, and then we had in the same town of 44,000 people, two more podiatrists, and then in my other practice.
I was like only the second Podiatry there, but then an orthopedic first surgeon came around. Then another Podiatry opened up. And now there’s like in the same building, there’s another Podiatry, a part-time Podiatry, and I don’t really worry about that because. All you [00:03:00] have to, competition’s a good thing.
It allows you to not really sit on your laurels and be laid back. It allows you to still, , you, it forces you to become the best you can possibly be and just focusing on you, your business, your clients, your patients. And, I’m sure you don’t go around every single morning go, , what’s Peter doing today?
Right. We about, I stalk you on Facebook
Tyson E Franklin: when I wake up,
Dr Peter Wishnie: right? Yeah. The first thing, right?
Tyson E Franklin: First thing,
Dr Peter Wishnie: yeah. We are just thinking about what we today for our clients and how to make it better.
Tyson E Franklin: I’ll admit, I, I see a lot of the stuff that you post. I look forward when I see you posting something.
Think what will I learn from Peter today? And there’s other business coaches that I follow. They go, what will I learn from them today? I don’t look at ’em as competitors. I look at them as associates in the same industry. We’ve had the same background. We’ve both been in Podiatry [00:04:00] for 30 plus years. We’ve both had practices.
We’ve both sold them. We both did pretty well from it. So we’re very similar in a lot of, in a lot of ways, but there will always be people that will go, I would really love to work with Peter Wishnie, and there’ll be other people say, I really wanna work with Tyson Franklin. And, which is why I think it’s great that there’s those options out there,
Dr Peter Wishnie: right?
I can’t see everyone and neither can you. And I know the people I work best with and so do you it’s a innate thing. The scarcity mindset limits you. It’s a limiting mindset.
It prevents you from being the best you can possibly be. And there’s plenty to go around. It’s the same thing with money.
People have problems with money with that, scarcity of mindset. They really do. People have abundance mindset. That mindset allows them to they’re inviting more to them. To get more. Right. If you have scarcity, you are limiting the amount of wealth that [00:05:00] can possibly come your way.
Tyson E Franklin: Yeah, well that was one of the quotes from Business Black Ops , if you have an abundance mindset, you will achieve more, but also your clients or patients will pay more.
And like I know when I had my, well, actually I’ll go back story. That only happened yesterday. I went to the dentist. Go into this building in the same hallway, I reckon 20 meters apart or 30 feet probably. In US terms, there’s two dental clinics there, 30 feet apart. And I know both the owners one I actually go to, but the other one I used to go to, and they both have thriving businesses and they are 30 feet apart,
right.
And I’m sure when one of ’em gets too busy, they probably send the patients down the corridor. And when one goes on holidays, they probably do the same thing and they’re probably helping each other and they’re both thriving.
Dr Peter Wishnie: That’s great that they do that in New Jersey, that they’re not doing that around New York [00:06:00] City.
I mean, that’s the great thing about Business Black Ops, top practices, A-A-P-P-M. People are there and they share ideas.
Tyson E Franklin: Hmm.
Dr Peter Wishnie: Uh, One another, but in the bigger organizations. There’s more of a threat, doctors, you ever hear this Tyson? Some says, how you doing? And one person says, oh, life sucks.
Practice sucks. Right? And someone else says, oh, it’s amazing. And I just bought my latest roll Royce and I got a gold watch and all that great stuff. It is never as bad as they say it is and is never as good as they say it is. That’s true. Yeah, so don’t, like they said at the business back ops, which I know always the case, the first answer is never the correct answer, right?
It is never really the true answer when you ask someone, how are you doing? It’s never really the the real answer. [00:07:00]
Tyson E Franklin: Yeah. I remember a story once and it was a young kid went to his dad. I said Dad and had this question, and he says, I’m not quite sure. Why don’t you ask your mother? And he said, I didn’t really wanna know that much about it
because the mother may have the information and be giving her a very big, long explanation on how it all works. He’s like, ah, I just wanted the, just wanted the simple answer. And I think that’s what happens when we ask people, how are you doing? They give us a simple response,
Dr Peter Wishnie: right? Sometimes either
Tyson E Franklin: good, good or bad.
Dr Peter Wishnie: Right. Unless, ’cause most people don’t really want to hear the answer. It’s just the, the person asking the question, are they truly asking that because they really care? Nah. Right, right. Or they just like walking by how you doing? It’s just, it’s like basically another way to say hello.
Tyson E Franklin: I remember Zig Ziglar used to always say, when somebody said to him, how are you doing?
And he’d say, if it was any better, I’d think the deck was stacked. [00:08:00] And I thought, what a fantastic response. And he said he would say that regardless of what was happening was always a positive. But can you imagine saying to a friend, oh, how are you doing? All a sudden they go, oh, and all of a sudden they started dumping all their problems on you.
You’d be going, that is the last time I’m ever going to ask them how they’re doing, exactly.
Dr Peter Wishnie: Oh, we, by the way, that’s a, that’s a technique that as a physician with a patient. If you really wanna be in the treat room forever, ask ’em how they’re doing. Yeah. Versus how is that problem that they came in last time doing?
How is that bunion doing? How is that ingrown toenail doing versus, then while you’re working on them, you can ask what else is going on with your life? But the initial question, how are you doing? That’s just an open-ended question. You could be there all day long.
Tyson E Franklin: Oh yeah. And the thing is you really don’t wanna know, you really wanna know, about their problem.
Hey, so going back about on time, I’m gonna be behind
Dr Peter Wishnie: them. The next patient’s gonna do the [00:09:00] same thing.
Tyson E Franklin: So going back about pod podiatry and abundance, having that abundant mindset. I do recall , when I had my clinic here in Cairns, there were probably, I think when I sold maybe eight or nine other Podiatry clinics.
Never had anything to do with anyone. There was one particular period clinic that was here when I first got here, and the owner, eventually, the owner of that one, didn’t like me at all. Did everything he could because he had that scarcity mindset. He really thought that every patient I was getting, I must’ve been stealing from him, not realizing, know the patients I was getting, I was generating from my marketing.
These patients never would’ve seen you because. You were not the type of clinic that they wanted to go to, you didn’t provide the quality of work that they were actually after. So I was never taking anyone from him. But he had that mindset that I was, and we were never friends.
And my business succeeded and his business went down the gurgler.
Dr Peter Wishnie: Always the case when try and protect your [00:10:00] little entity you see that a lot in medical business, own ownership where you have associates. And I see too many times where the owner does not share the numbers with the associate.
They’re like, oh just trust me. Trust me. I just, I’m writing you a check and it’s gonna be exactly what I owe you, but I don’t want you really know how much money I’m bringing in. Because. Again, that’s a scarcity of mindset. They’re just afraid to release the information and then they have no compete clauses in their contract.
I mean, we had ’em ’cause my lawyer said I should have them, but I really didn’t care if they opened up across the street if they left, because they didn’t ever paid attention to the systems I put in place. Mm. They followed them, but I have a few of them who left and went on to their own clinics.
They will call me up like, how do I do this? How do I do that? And I’m fine. I mean, [00:11:00] I know they were not even near me. So I’m okay with that. You be okay if they were across the street because most people, Tyson won’t do what we did for 30 plus years. That’s true. We, we, right. We can give you the playbook.
And again, that Pareto principle, 80% of the people just won’t do it, even though they know what to do, even if you gave them the recipe. That’s why they hire coaches by the way they hire us because they want the accountability from us. They want someone to basically tell ’em what they need to do, in what order they should do it, and just give ’em the cookbook and then make sure they get the cookbook done right?
So, but the average person doesn’t do how many times someone buys a course online. And doesn’t follow through with it and doesn’t go through the course.
Tyson E Franklin: Yeah, I think it’s a huge percentage of people that never finished the courses that they start online.
Dr Peter Wishnie: Right.
Tyson E Franklin: And I do know [00:12:00] some of the coaching clients I’ve had, the ones that have stuck with me for a long period of time have done quite well.
The clinics have gone 2, 3, times more than what they were doing. And I’ve had other ones that come in for a short stint, do a little bit, and then they bolt off again. I follow their practices. I don’t have any staff. They have. I see what they’re doing and it does it. They may still grow, but it grows a lot slower because they’re not doing all the things that they need to do, like you and I did for 30 plus years.
Dr Peter Wishnie: Right. But again, now that leads made me think what you just said. About what a leader does, and a doctor leader, and that’s, we have to be really good at delegating because there’s certain things we shouldn’t do. Yeah. Right. Even though we want to do ’em, or we know we should do ’em, but we need to know the process, how things should get done, so we can then write the SOP, the standard operating procedure and hand it off to someone so we don’t have to do it anymore, [00:13:00] which then.
We just have to make them accountable to us. Say, Hey, I just did it. What do you think? What else should I do? But we should not be doing certain things. And for example, we should be on social media. We have to shoot our own videos, but we shouldn’t be editing them. I don’t edit my video.
Person, my social media person is near you in Australia. Oh, right, okay. Yeah, yeah. So, and ’cause I’m okay putting a camera in front of me and shooting a minute, two minute video.
Tyson E Franklin: Oh, I have no doubt about that. You are the most camera friendly person I’ve ever seen.
Dr Peter Wishnie: Oh, thank you. That’s, that means, yeah, just like
Tyson E Franklin: when, when that camera’s in front of you and you are doing recording it.
No, it always comes across. It looks pretty natural. It doesn’t look like it’s forced. You might just have a really good editor
Dr Peter Wishnie: I, that, that, that, that I do. That I do. But trust me, it takes about a few minutes to press [00:14:00] play, anybody out there who’s just like, oh, I, I need to shoot video, I need to do this.
We all go through that period of, just camera shy or whatever crazy reason, right? And so, but, but we know we have a message. You and I have a message, okay? And we want to tell the people out there, Hey, this is what you can learn from us after 30 some odd years in practice. We want help you. And and keeping that message to ourselves, well, we’re not doing anyone any good.
By not sharing our knowledge. So that’s why you and I are in this business.
Tyson E Franklin: I think that’s a good point though. I’ve shot, if I go through when I was doing the 365 hour mental and physical challenge.
Oh yeah. Yeah.
Just other videos I’ve done, I’ve probably shot over 1300 videos I’m probably gonna do on this afternoon.
I still, [00:15:00] before I press record, I still don’t feel comfortable doing it, but then all of a sudden I press record and I just do it. And I’ve had people say to me, oh, same thing. Oh, you look really comfortable in front of a camera. No, but I’ve learned how to, even they say, you get butterflies.
I’ve learned how to keep ’em formation when I’m actually doing the video. And then the editing, you can always chop things out if you make a mistake.
Dr Peter Wishnie: Yeah, exactly. Yeah. And just it, it’s, here’s the thing. If it’s going to help you and your business just do it. I, when it comes to shooting videos about for patient education, make believe, take your favorite patient and put that patient in in front of your mind and talk to that one patient by talking to that one patient.
It’s like you’re talking to everyone, or like someone’s gonna say, oh, you’re talking to me, kind of thing. It , makes you relax too. Another thing I learned, by the way in taking some public speaking classes, [00:16:00] when people get on stage and get nervous, it’s because you’re focused on your focus on yourself, making sure you’re doing a good job and having a great presentation.
If you focus on the audience, take the pressure off yourself, like how can I make this point come across for the audience to receive your information, then it’s not about you anymore. It’s about them. It,
Tyson E Franklin: I think I saw a video of you, but on stage doing a, a presentation, it was, might might’ve been when you were doing a public speaking course.
There was a a, I’m sure there was a video where you had to, it looked like it was stepped out, a couple of things that you actually had to go through,
Dr Peter Wishnie: right? Yes. Yeah. Like, you had, I’ll be doing that again next month, but yeah, had like 30 seconds. Just get there and, and just say whatever. Yeah. In 30 seconds.
Yeah.
Tyson E Franklin: I always find, I remember I, I went, I went through my whole primary school, high school, university without ever [00:17:00] getting up and doing a talk. I just hated it. Wouldn’t do it. Scared to death. Panicking, same thing. Exactly. And then I think back to 2019 when I walked up on stage at the foot and ankle show in front of almost 700 people.
And as I’m walking up there thinking, geez, I wish I had my brown pants on. And I was, I was extremely nervous. But my goal was I just wanted to make sure that the people that were there took something away from what I was, gonna say. And I knew that the nerves, once you get through that first 60 seconds, everything just settles.
Dr Peter Wishnie: Yeah. You know what helps me too. Do you know the great actor Henry Fonda? Yeah. You might know his daughter, Jane Fonda. Henry Fonda. Right. So Henry Fonda was one of the great American actors and when he was acting live on in theater, on stage he would actually throw up right before he got on stage every single night.
So imagine you’re doing the same show. [00:18:00] Seven times a week. He threw up seven times every week. Every night he threw up and going, well, if the great actor Henry Fonda has that problem, , then I’m not worried that I’m nervous. Your supposed to be nervous.
Tyson E Franklin: Yeah. And I think that’s a really good point too, because people see someone like yourself do a video, they might see one of my videos, or they might see us on stage in front of a large group and go, wow, I could never do that. But I think when they realize we’ve all been where they are, and even when it comes to just shooting a video for your website or for your YouTube channel, that’s going to help the people in your community, I think it’s one of the things you’ve just got to learn to overcome that it’s not easy because if it was easy then we just, everyone would be doing it.
But I think they gotta think about exactly. The other Podiatry down the road, if they’re not sharing the information with your community, someone has to share it. So it it should be you.
Dr Peter Wishnie: [00:19:00] Exactly. You, I always say, do the things that no one else will do. That’s basically what we were talking about before. I mean, for me, it was like always calling my new patients the very next day sending them a new patient letter.
Calling or sending a review of findings information to the patient’s primary care doctor. Yep. If they refer them or not. Keeping your name in front of these people all the time. Where, most doctors don’t do things like that. Yeah. They say to me, how can you do that after a while? You have so many new patients, don’t.
How do you find the time? It was easy actually. But if there’s a will, there’s a way. This reminds me of a quote that I learned from Tony Robbins ages ago. If you know that something is going to help you, or if you have a a problem in something, in some area, ask yourself a better question, such as, how can I get this thing done without me doing [00:20:00] it, without spending a lot of money, and how can I get it done quickly?
Yeah. And one of the first times I asked that question was, you don’t have this problem in Australia, or maybe a little bit now from what I understand. But, we have all these insurances and being on the insurance panels happened during my life. At the beginning it wasn’t that way, but then it started happening and then you had to get referrals, you had to get benefits.
So I said, how can I get this done quickly? Because most doctors were just winging it and they still are. They’re not like, they don’t know the patient’s benefits. They don’t know if they cover certain things and just winging it and hoping they’ll get paid or hoping that they send a patient the balance and their patient will pay them.
And I worked literally le less than about half a mile away from the university and a quarter of a mile from high school. I got myself a high couple high school [00:21:00] students. All it did was called insurance companies for like the time, maybe minimum wage. It might have been like $8 an hour and that’s how I got it done quickly.
You got the information and that’s how I did it inexpensively.
Tyson E Franklin: I think they’re good question to ask that because sometimes people will always be thinking, and this is something Dave Frees was talking about, and we were on a webinar this morning and he was talking about reframing certain questions.
Or inversion thinking instead of thinking about how can I do this? You think the opposite. How could you not do it? What, what are some ways that you could actually really stuff it up and do it wrong? Think about that, and then do the opposite. So there’s, there’s always an answer there. One, if you are asking the right questions and just working your way through it.
Dr Peter Wishnie: What would it look like? I think that comes from Dave too. What would it, what would it look like and what could it look like if it was, if I was able to get this done?
Tyson E Franklin: Yeah. If it was working. Well, that’s what you [00:22:00] said about your video editing. You do the videos, but then you hand it off to somebody else and just let them do the editing side of things.
Right. ’cause that’s not something the you want to do. But I think if somebody, if, if you shoot videos and you love the editing and you get a, a real buzzer to do it, then do it. But if you don’t want to do it, don’t do it. True.
Dr Peter Wishnie: However, like here’s an example. Like for a doctor, where do you make your money?
Oh, yeah. Seeing patients, right? So if you are taking time away, not from patients, but actually running the business, looking at your numbers, printing systems together, and you’re doing video editing even though you love doing video editing. It’s sometimes better still passed because what is, it’s still better to pass it on to someone else because what are you paying this video editor, right?
Yeah. That might be somewhere in the Philippines, and you’re paying them maybe five, $6 an hour. What is your time worth, by the way that video editor can do this? [00:23:00] Project and Oh,
Tyson E Franklin: probably faster. Yeah,
Dr Peter Wishnie: yeah, yeah. And then you’re bouncing around with this thing, my father used to like as a hobby.
Was a, did carpentry, built closets and built things. But he did it on the weekends. Yeah. And he had time and it took him longer, but it was a hobby. Made him feel good. Relaxed. His mind got his mind away from, but
Tyson E Franklin: that’s what I mean about the video editing. Yeah. I, I think if you are in work mode and you’re wanting to make money, then you should be doing what a Podiatry does.
If you enjoy the editing and it’s something you want to do after us. ’cause you can enjoyment like playing the, the guitar or. Baking a cake, then I think you should be doing it if you really enjoy doing it. But if you are doing it and you’re going, oh, I would, there’s something else where I should actually be putting my time, then that’s what you should be doing,
Dr Peter Wishnie: then you definitely shouldn’t be doing it.
Tyson E Franklin: No. Then you should be actually palming it off,
Dr Peter Wishnie: right? Yeah, yeah, exactly. Yeah. Cool. So
Tyson E Franklin: with the we were talking about [00:24:00] the scarcity and abundance mindset. One of the other things we spoke about, which I thought was really important at business Black Ops, was when they were talking about the robot brain and how many things do we, what percentage of things do we just do day in and day out that the robot is actually controlling that we’re, we are not even thinking about it.
We just do it. We do. Yeah. And pretty sure was it about 95% of what we do is just, we do it out of just habit and routine.
Dr Peter Wishnie: Right. I remember when he went around in the room, asked people, or some people volunteered, like they thought it was like probably 70, 80%. And it’s like, no, we, there’s no way. Like we control 20 to 30% of our day.
It’s easy. Maybe only 5%. I mean, I wake up almost the same time every day. I do my routine. I have my morning routine, two glasses of water, then a cup of coffee with MCT oil in it. And then, I read [00:25:00] and plan and meditate and then I, then I go to the gym and I come back and it’s just all autopilot.
Tyson E Franklin: So that’s your ritual every morning you do exactly.
What time do you wake?
Dr Peter Wishnie: Now that I am retired a little bit later usually around 5, 5 30, but I usually get up around four 30.
Tyson E Franklin: Yeah. What’s really funny is I, when I had my clinic, I used to get outta bed about seven 30. I would struggle to get my bum at the clinic at eight 30. I, it was just, once I got there, I was fine.
It was fine. Once I got there, I was fired up, but I just, I really struggled because I went to bed so late. Now, and I said, when I sell my clinic and a time is mine, I’m gonna sleep in for as long as I want. Now I wake up just before my alarm goes off at five o’clock every morning without fail. And I think it’s super important to have a morning routine that you go through.
Yes. Even if it’s, most of it’s controlled by [00:26:00] the robot brain. Right. I still think it’s important to actually have a routine at the beginning of the day and also a routine on how you end the day. ’cause we were talking about gratitude journals or, having a, a word that you, that prompts you at the start of the day, a gratitude journal at the end of the day to basically tie things together.
Whether you do that or whether you don’t, I think it’s good to have these rituals, things that you follow. So the robot brain can be good in some ways?
Dr Peter Wishnie: Oh yeah, absolutely. I think there’s certain parts of the day. We should control and think. Yeah. I’m wondering how AI affects that. I think now we have less control anytime, or which, if you have like, how do I write this post?
How do I write this? Or which I say, or how do I write this email? We get too much into the the AI sometimes could, it’s great, makes things faster, but I’m concerned that we stop thinking.
Tyson E Franklin: Yeah. Well, one of the things I write down. Was no, innovation comes from the robot. [00:27:00] So if you are just, if the whole day is controlled by the robot, no innovation will actually come from that.
Therefore you, there needs to be certain times that where you need to stop and you need to control the day because no, no, innovation comes from the robot. You’ve got to, you’ve gotta create that.
Dr Peter Wishnie: Someone innovated the robot.
Tyson E Franklin: Yeah, true. It.
And then the other thing they were talking about was what decisions do you make that are based on past beliefs that no longer serve you, where sometimes you may think something and, and that could actually be holding you back like.
I know some people you were talking earlier on about beliefs around money. Mm-hmm. And this is where you can have a scarcity and abundance mindset, but if you’ve grown up thinking, oh, all rich people are evil, or that term filthy rich, then as the success starts to happen for you and you start to make [00:28:00] money, you could sabotage yourself subconsciously, because you don’t wanna be one of those dirty, rich people that you’ve heard of.
Dr Peter Wishnie: It’s words are funny ’cause I remember he talking about filthy rich and funny how when I hear you hear the word filthy and hear rich, there’s like two different things here. But when you put ’em together, if I’m concept Trumps can say this in your podcast, it’s like using the word shit. Then put good in front of it.
That’s good shit.
Tyson E Franklin: Oh, great shit. Yeah. Good shit. Great
Dr Peter Wishnie: shit. Yeah. So that’s, that’s good. So to me, filthy rich is good. Yeah. That’s how my mind looks at it then I, but based on how your upbringing Yeah, filthy rich can be bad. And when you add that in context of money, two different things in my mind.
Tyson E Franklin: Yeah. One of the other examples they gave us when they said talking about someone, and they said, oh, those people own that. Oh, they’re those rich people that own that really big [00:29:00] house down the road. But I met them and they’re actually really nice people.
Dr Peter Wishnie: Oh, see? Yeah.
Tyson E Franklin: And how funny is that when someone can say, oh, they own that house, or They’re this wealthy, but they’re really nice people.
And if you’ve been brought up thinking that, that most rich people are not nice people, and then you meet one and you find that they are nice people. That could actually be holding you back to actually have that thought process. True.
Dr Peter Wishnie: True. A absolutely. Those are things that are very deep in your subconscious mind and that you don’t realize that’s hurting you, affecting you.
Yeah. And other things, like when you were talking about this topic here, what came to my mind is imposter syndrome. When you’re like, I’m not good enough, I’m not as good as the people next door to me, or I don’t, I’m not capable of doing what they’re doing. And I think that’s even more a problem today because.
Of social media, we are comparing ourselves.
Tyson E Franklin: Ah, yeah. Someone else. It’s terrible.
Dr Peter Wishnie: [00:30:00] Right? And the comparison problem is huge. And we all put our pants on one leg at a time. And I’m gonna quote a, a coach I have is one of the coaches is Jen Gottlieb. She’s a woman that wrote the book, be Seen, and she says, everyone poops.
We do. Everyone poops and some more than
Tyson E Franklin: others.
Dr Peter Wishnie: Yeah, exactly.
Tyson E Franklin: After the Snack Shack. Oh, I point out to people when we had, when we’re at Business Black Op. Yeah. When we’re at business Black Ops, we have the shack that we can go to that’s just full of everything. As a, when you were a child, you would just, you would’ve moved in there, you would’ve moved your bed in there.
It’s the Snack Shack, so we destroy that thing over three days.
Dr Peter Wishnie: It has two freezers full of ice cream
Tyson E Franklin: and I’m lactose intolerant, but I don’t let that stop me.
Dr Peter Wishnie: You had like, you kept on eating those sandwich ice cream sandwiches.
Tyson E Franklin: I know only ’cause there was no Ben and Jerry’s this year, but I usually say to people being lactose [00:31:00] tolerant, it doesn’t bother me.
It just bothers the people around me.
It’s a fun three days. We say, anyone listening to this? You would’ve had me mention business Black Ops so many times. Mm-hmm. If you want to know more about it, just reach out to Peter or myself and so Peter, what’s your contact details? If somebody wanted to reach out to you, how do they get a hold of you?
Dr Peter Wishnie: Best way to do that is if a bunch of emails, the best way to do is drwishnie @gmail.com. It’s the easiest way.
Tyson E Franklin: Okay. And I’ll have it in show notes and then on Facebook, just look for Peter Wishnie.
Dr Peter Wishnie: And on LinkedIn
Tyson E Franklin: coach Peter Wishnie.
Dr Peter Wishnie: That’s right. And Instagram is is @coach_peterwishnie.
So yeah,
Tyson E Franklin: and if you dunno how to get hold of me then you shouldn’t be getting hold of me. You shouldn’t be getting hold of me. Yeah, you
Dr Peter Wishnie: should be. Yeah, exactly.
Tyson E Franklin: Ah, okay. So what were we up to then? I’ve lost track. That’s all [00:32:00] right.
Dr Peter Wishnie: We were talking business backup ops and yeah, it’s our good friend Dave Freeze, and, it’s something hard to explain, but it’s something that if you, like you said, needed more information about it, we get out.
We are, I think, in that room. Were you using that 5% for sure. Maybe more? Yeah. In three days, probably more than 5%.
Tyson E Franklin: Oh. Over those three days we, well, it is like Dave Freeze takes us through stuff, so we like the three days were split up. This was one of the last, well, this year’s one was one of the best three days I’ve been through where the whole first day was all about mindset.
Thinking about thinking. The second day was all about strategic thinking and thinking about doing, and then the. Third day was tactical, all about the doing. What I loved is when we were talking about knowing who your avatar is, who is your ideal client or, or who is your ideal patient, right? Then where are they on the patient journey?
Then what you call to action, what do you want them to do based on where they’re on the call, [00:33:00] on the patient journey. Then, and only then when you’ve gone through all that, do you turn to AI for assistance?
Dr Peter Wishnie: Correct.
Tyson E Franklin: Whereas I’ve seen people at the moment, and there’s a lot of coaching companies, not super coaching individuals like yourself and I, Peter, but these coaching companies that are just blurting out, Hey, use this AI technique and you’ll get 50 new patients tomorrow.
And I’m like, oh, I call BS on that. What? What type of patients are you gonna attract? If you dunno who right, who your ideal patient is, you dunno where they’re on the journey and you dunno what the actual call, the call to actions are different depending where they’re on the journey. So that one AI email that you’re sending out may not get, might get 50, but there might be 50 that you wish you didn’t have.
Dr Peter Wishnie: And as a generalization regarding. Companies, maybe on the internet companies to coach coaches or have coaches or [00:34:00] companies that deal with healthcare providers. Your practice is different than the guys next to you Yeah. Than someone else’s. And you don’t want the same marketing material as everyone else.
You need someone who’s going to put together information that’s specific to your practice. Just like what makes you different than the guy down the street as a Podiatry is that you listen to your patients, you listen, not just to, oh my, my heel hurts. No. Okay, great. Your heel hurts. But what kind of occupation do you have?
What’s, what’s your recreation activities? What can’t you do because of the pain?
Tyson E Franklin: Mm-hmm.
Dr Peter Wishnie: Right? And then, and why is this a big problem for you? So let’s not get you back to whatever you want. Running, walking playing with your grandchildren, working yes. At your job and standing all day long, whatever it is.
That’s what [00:35:00] people come into you for. They don’t come in because of heel pain. It’s what the heel pain’s preventing. So how can someone market you and market someone else with the same material? So,
Tyson E Franklin: yeah,
Dr Peter Wishnie: that’s customized.
Tyson E Franklin: And we’re talking about big companies too. We’re not talking about top practices ’cause they’re one of the good guys.
Dr Peter Wishnie: Yeah, yeah, yeah, yeah. I know what you mean. No, no, no. I, no, I don’t. No, that’s, that’s a great point. But that’s not what that is. That’s still individualized small, medium sized company. We’re talking about these. Huge companies and, and trust me, there are good ones out there. It’s just that, oh yeah. I’m saying, saying to you is that you need to go and make sure people do something specific for what you do and what Tyson was saying at the beginning.
You need to write down who is your avatar? Who’s the, who’s your perfect patient that you want to see? Then you. Can hire people, hire, then you [00:36:00] can do your marketing for that. But that whole process of who your perfect patient is needed, you only, you can figure that out.
Tyson E Franklin: You can always tell I think some of the, like the bigger companies are the ones where you are just in a funnel and they just churning through it.
Because what I usually do when I register for these ones, I’ll put, I’ll register a funny name, like I’ll have name and I’ll put, Harry Balls. Just as an example or monkey head. I’ll put something really funny because then when I get emails from and say it’ll go, Hey, hairy balls. I was just thinking about you and I’m going, you were, that’s terrible.
So nobody’s checking this. You are just, you, your name’s been taken, dumped into a funnel, and then that’s how they’re pumping out. And I, I’ve got some classic funny ones that I’ve kept where the person has. Supposedly sent an email through to their assistant, Hey, can you contact Harry Balls? I was just thinking about him and, and then [00:37:00] it’s come from their assistant, but then their message is underneath as though it’s like, it’s been forwarded on, Hey, Harry Balls thing.
I was just thinking about you and I’ve, I laugh, so if anyone’s signed up for those sort of things, just put some funny names. It’s very entertaining when you get the emails.
That’s great.
And it gives you an idea of how much attention they’re actually paying to the database, because we’re not, whenever I put a name in my database, I’m checking the name, I’m checking, I check all the details to make sure it’s all right.
Right.
Dr Peter Wishnie: The more computerized we become. Yeah. Automated we become, the more, the, the easier rate to stand out is rare. You actually are the person that’s shaking hands or making the phone calls, or writing the letters, writing the emails and being more personalized. So the things that we did way back when that everyone did, because that’s the only way to do business back then, back 30 years ago, is [00:38:00] now not the common way to do business.
Mm. And that’s again, how you stand out.
Tyson E Franklin: Yeah, it’s like you get back years ago and we used to send letters to people.
Yep.
You would send a hard copy letter. I did that all the time. Right through the whole time I had my practice when everybody else has switched over to just sending emails. I was still sending letters.
Our success rate from those for recalls. Getting people in for orthotics, doing other treatment was absolutely fantastic. Then I know I’ve had some podiatrists I’ve worked with and they will only do emails. That’s all I’m gonna do, not gonna do anything else. But I’ve had a few that will switch over and go through this sometimes using letters for certain things and they go, oh my God, it actually works.
I go, I know it’s funny,
Dr Peter Wishnie: but, but let’s, let’s think about this. If you had, let’s say you have a thousand emails he’s sending out at 10. Open rate is only 10%. Yeah. [00:39:00] So, so what, what do you have? You have like, a hundred people, right? Answering your emails and you have 900 people or not. If you happen to send over a period of time, 1000 letters, it’s all getting open.
Tyson E Franklin: Yeah.
Dr Peter Wishnie: Because it’s from your doctor as your letterhead on it looks professional. So it’s getting open.
Tyson E Franklin: So, so it is, it’s one of these things and even when we were, we used to hand deliver. ’cause in Cairns, it’s not a big area, but same thing, I thought anything in
Dr Peter Wishnie: Australia. So Australia to me looks like a huge landmass that your office is here and then the next office is like, you’re gonna have to like
Tyson E Franklin: 800 miles away.
Yeah. No, it’s Australia’s a big place about the same size as America, I think. Except we only live on the coastline. In certain parts and we don’t worry about the middle. There’s nothing out there. We don’t need to go. I think there is one place, there’s Alice Springs in the middle, but we don’t go there.
Dr Peter Wishnie: It’s like the Midwest [00:40:00] for us.
Tyson E Franklin: It’s hot. Yeah. You can do the weather report on Alice Springs. It’s 35 degrees forever. It never changes. It’s always hot.
Dr Peter Wishnie: That’s in the high nineties. Yeah, I did the math in my head.
Tyson E Franklin: Oh. So before we wrap up just wanna touch on, you’ve got a book coming out next year called It’s Not Your Fault.
Dr Peter Wishnie: Very good. You pay attention, look at you
Tyson E Franklin: underneath. It’s Your Neighbor’s Fault. No, that’s not written on there. Just not your fault. Un,
Dr Peter Wishnie: unless I’m gonna have to. I have a tagline. I haven’t figured that out yet. But unless it is, that’s gonna be basically what it is. It’s true. Yeah. And it’s about the health system here where okay, someone is controlling the game.
And sometimes they don’t tell you all the rules of the game.
Tyson E Franklin: Hmm.
Dr Peter Wishnie: So that part, it’s not your fault, but if you continue to complain about the game and not knowing all the rules. Not doing anything about that and not changing the way [00:41:00] you practice, then it’s your fault.
Tyson E Franklin: I agree.
Dr Peter Wishnie: So it, it is like anything else, if I don’t care where you are in, in the world life continues to change.
Our AI table will look the same three months from now, six months from now, a year from now. Who knows what technology is gonna come about years from now and like I feel very confident now and I’m looking at my fiance’s parents who are in the eighties who are having problems like how to figure out certain things on their phone.
Now, I’m thinking 20 years from now when I’m in my eighties, whatever technology comes out, will I be able to learn that technology or would I will be frustrated like mo most Octogenarians are. right?
Tyson E Franklin: Yeah. I don’t know. I, I think there’ll be certain people, like if I compare myself to my brother, I am fairly tech savvy with everything.
[00:42:00] My brother’s not, and there’s only three years difference between us. So I can see him getting to 80 and maybe he will need help, whereas I’m hoping when I get 80, I’m constantly keeping up to date and
Yeah. Yeah. So when I get, when I get
micro chipped and I just scan everything with my shoulder, I’ll be, I’ll be up for that.
Dr Peter Wishnie: Yeah. Hopefully we can do that.
Tyson E Franklin: Yeah. Hopefully it’ll bend in. Won’t have too much arthritis in my back. Okay. So I think that is a really good thing that it’s not your fault un unless it is, is a good tagline.
Dr Peter Wishnie: No. Yeah. That’s what I think it’s gonna be.
The thing is, yeah, there’s, there’s change and just telling everybody out there life treat life as a game. Enjoy it. Enjoy the new game. And when that game ends, it’ll be another game to be found. And just look for the new game and enjoy the process. I don’t think we’re always like, I’ll be happy when I get this result.
Yeah. You need to be happy now [00:43:00] and on, on the way to the, there’s never that result. Wherever that result you wanna now is a different result five years from now. So enjoy the journey.
Tyson E Franklin: Yeah. That is a fantastic point to finish on and I definitely agree with the happiness it, when you are happy, you make far better decisions when you’re in a state of happiness than when you’re a miserable bugger.
It’s, yeah. It’s just exactly, it’s just the way it is. So, so Peter, I wanna thank you for coming back on the Podiatry Legends Podcast. When your book does come out, we’ll get you back on again. We’ll do a bit of a, a book promo and thank you. You wanna be fantastic. I can grab some of the podiatrists that I’ve done book reviews with before.
We’ll get a copy of your book, we’ll read it, we’ll do a book review, but we’ll get you on while we do the book review.
Dr Peter Wishnie: Well that’s great.
Tyson E Franklin: And then we can ask you questions about it too. We go, well, we’re at this part, this is what we think it means. What does it mean? And you might go, you’re completely off, or you might be going, that’s spot on.
So I [00:44:00] reckon that would be a fun podcast to do.
Dr Peter Wishnie: Yeah, I would love that. That’d be definitely fun. Thank you. Okay
Tyson E Franklin: Peter. So thank you very much and I look forward to catching up with you in a couple of weeks time. Can’t wait to see you and your family.